Jigsaw has named Hash Ladha as its new chief executive as Beth Butterwick steps down after more than three years in charge.

Jigsaw Hash

New Jigsaw CEO Hash Ladha has a “proven record” in leading and growing omnichannel fashion retail businesses

Ladha will begin his new role early next month. He has a “proven record in leading and growing omnichannel businesses” having spent his “entire career to date” within the fashion retail industry.

Most recently group chief executive at Oasis and Warehouse Group until 2020, Ladha has also held senior roles at  Asos and Karen Millen.

Butterwick is stepping down as Jigsaw CEO after overseeing a change of strategy for the business during some “challenging times”.

Jigsaw said that Ladha will continue to build on Butterwick’s work as the company continues to prioritise “delivering a compelling offer to customers amid a challenging climate for fashion retailers.”

Ladha said of his appointment: “I am delighted to be joining Jigsaw. It is a brand that I have admired for many years, and I believe its distinctive in-house design capability, brand strength and multichannel customer proposition provide many strategic advantages.

“I am very much looking forward to working with the board, shareholders, management team and all Jigsaw colleagues to capitalise on these strengths and meet customers’ needs even more successfully in the years to come.”

Butterwick said: “It has been a huge privilege to have led Jigsaw over the last three-and-a-half years. I want to thank all Jigsaw colleagues for their incredible dedication and passion for our customers.

“As I move to a new role, I will remain a firm and loyal fan of Jigsaw and I look forward to seeing the company thrive under Hash’s leadership.”

The announcement follows Jigsaw’s recent return to profit as post-pandemic sales of dresses and tailoring boomed as customers returned to stores.