Asos announces partnership with Rokt

Asos package

Fashion giant Asos has announced its partnership with ecommerce technology company Rokt in a bid to “surprise and delight customers with relevant offers”.

The partnership will allow Asos to collaborate with Rokt to “unlock first-party data to create personalised customer experiences” and relevant offers to its shoppers, from other businesses, post-purchase.

Rokt will allow Asos to offer targeted content across 15 of its territories including in the UK, Europe, North America and Australia.

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