Fashion giant Asos has announced its partnership with ecommerce technology company Rokt in a bid to “surprise and delight customers with relevant offers”.
The partnership will allow Asos to collaborate with Rokt to “unlock first-party data to create personalised customer experiences” and relevant offers to its shoppers, from other businesses, post-purchase.
Rokt will allow Asos to offer targeted content across 15 of its territories including in the UK, Europe, North America and Australia.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.