Asos announces partnership with Rokt in bid to boost loyalty

The partnership will allow Asos to collaborate with Rokt to “unlock first-party data to create personalised customer experiences” and relevant offers to its shoppers, from other businesses, post-purchase.

Rokt will allow Asos to offer targeted content across 15 of its territories including in the UK, Europe, North America and Australia.

Asos said in a statement that it had chosen to partner with Rokt “for the machine learning and artificial intelligence optimisation of offers post-purchase” in a bid to drive the engagement of its shoppers and boost brand loyalty.

The partnership will allow Asos to “introduce relevant non-endemic offers to its users from Rokt’s exclusive marketplace”.

The partnership with Asos builds on Rokt’s growing portfolio of ecommerce partners, which already includes Morrisons and Cineworld.

Asos media group director Elton Ollerhead said: “Our customers expect and deserve a first-class online shopping experience. By leveraging Rokt’s technology, Asos will now be able to personalise their journey even more after completing a purchase.

“We’re very excited to work with Rokt and build a global partnership that improves our customer experience and offers customers further value.”

Rokt chief commercial officer Elizabeth Buchanan said: “We’re thrilled to have Asos on board as our newest partner and we can’t wait to help them surprise and delight customers with relevant offers throughout their transaction moment.”