Frasers or Nordstrom: who is Asos’ perfect match?

Asos label on garment

Embattled fashion pureplay Asos has recently been at the centre of takeover talks following reports of a £1bn takeover bid by Turkish fast-fashion retailer Trendyol. Frasers Group also sparked speculation by increasing its stake in the fashion retailer three times in two weeks

Since reports of the interest from up-and-coming Trendyol emerged last month, nobody else has been linked with a purchase of Asos.

In its latest trading update last month, Asos updated the City on its turnaround strategy, with boss José Antonio Ramos Calamonte emphasising that its turnaround plans will not be an “instant fix”.

He added that necessary changes for Asos will “take some time” despite the retailer currently making progress. 


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