Currys has upgraded its adjusted group profit guidance, following what its chief executive described as “very strong trading over peak”.

Currys, Merseyside

Source: GettyImages/iStock/Alan Morris

Currys said its fastest growth occurred when customers used both stores and online channels

For the 10 weeks ending January 10, 2026, the technology giant reported group like-for-like sales growth of 6%, with like-for-like revenues growing 3% in the UK and Ireland and 12% in the Nordics.

Currys said it grew market share in the UK and Ireland with “strong sales” over the Christmas period in mobile, alongside growth in computing and appliances. Omnichannel sales grew 11% over the period, while gross margins improved “despite cost headwinds”.

The retailer also grew market share in the Nordics after a “standout performance” over the period, with a “good balance of sales growth and gross margin investment” across the region and a 42% surge year on year in click-and-collect sales.

In terms of outlook, Currys said it now expects full year group adjusted profit before tax to be between £180 and £190m – up 11% to 17% and ahead of consensus.

As a result, Currys has launched a £50m share buyback programme and expects year-end net cash to finish above its £100m target.

Group chief executive Alex Baldock said: “We’re pleased with our very strong trading over peak, growing sales healthily and in a disciplined way. We now expect this year’s profits to exceed market expectations, to keep returning cash to shareholders, and finish the year with more than £100m net cash.

“Our omnichannel model is winning. We gained market share in both the UK and Ireland, and Nordics, in both stores and online, and our fastest growth was where customers use both channels together. This is a competitive advantage we’ll keep building.

“In the Nordics, which represents over 40% of our business, the market continued to recover, and we grew sales in every category and every country. Along with sales growth, we’ve kept our hard-won margin and cost discipline, which are producing substantial growth in profits and cash flow, a fitting reward for the team’s great work in building a sustainably stronger business.

“In the UK and Ireland, we grew sales in our core business and the growth areas we’ve targeted. Our sales to small and medium-sized businesses grew by 21%, iD mobile reached 2.5 million customers, and credit adoption of 25% was double that of five years ago. These are all sources of higher-margin and recurring revenue. We maintained healthy underlying gross margins, which, alongside cost savings, are offsetting unhelpful cost headwinds.

“My heartfelt thanks to our thousands of capable and committed colleagues who are building this ever-stronger Currys. We go into 2026 confident in our strategy and energised by the opportunities ahead.”