Currys Black Friday deals to be slashed to its lowest ever price

The thousands of products marked  “Our Lowest Ever Price” badge during the Black Friday deals event will never have been cheaper at the retailer.

It is also committed to its Black Friday price guarantee, meaning customers can get a refund of the difference if the price should change.

Last year it introduced a minimum pricing standard where no Black Friday deal had been cheaper in the previous six months. This followed a call from Which? asking for better transparency among retail deals.

Alongside the new lowest ever price guarantee, Currys has brought back its Double Cash for Trash initiative where customers can receive £10 off qualifying purchases when they bring in old tech to be recycled.

The news arrives after Currys commissioned research showed that 66% of consumers believe Black Friday is a “con”, while 62% are sceptical about discounts advertised during this time.

While electronics such as headphones, laptops, and phones are among the most purchased items, it came out top in terms of product categories people expect to have the most misleading discounts.

Another 46% said they would have more confidence in Black Friday deals if retailers could guarantee prices were the lowest ever.

Currys chief commercial officer Ed Connolly said: “Black Friday is one of the biggest shopping moments of the year, and this year Currys is raising the bar again. Every Black Friday deal is the lowest price it’s ever been – that’s our promise.

“On top of that, our Black Friday Price Guarantee ensures customers’ complete peace of mind – in the unlikely event our price fluctuates, we’ll refund the difference. 

“We led the way last year with our industry-first Minimum Pricing Standard, and in 2025 we’ve gone even further. Customers value honesty as much as they value savings – and at Currys, there’s no smoke and mirrors, just unbeatable prices.”