All Dunelm articles
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Be InspiredPets at Home, AllSaints and Jaeger to speak at retail’s largest talent development conference
Retail Week’s annual Be Inspired conference, to celebrate, educate and inspire retail staff, is back in person at Twickenham Stadium on June 14 – uniting more than 400 colleagues from across the sector.
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Dunelm sales soar in time for blockbuster summer
Dunelm has recorded an uplift in sales as its customers prepare their homes and gardens for the warmer weather.
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Dunelm delivers ‘record performance’ as profits and sales rise
Home and DIY giant Dunelm said it remained “confident in long term growth plans” following strong interim profits and sales.
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Dunelm and DFS sales rise as consumers revamp homes for Christmas
Both Dunelm and DFS have recorded strong results in the lead-up to Christmas as the homewares boom shows no signs of slowing down.
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Dunelm sales climb against strong comparison
Value homewares group Dunelm has posted a rise in first-quarter sales despite strong comparisons last year.
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Dunelm profits soar driven by digital sales and localisation
Dunelm has recorded a profit rise as it transitioned from physical retailer to “proven digital-first, multichannel” retailer.
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Dunelm and Retail Trust launch industry campaign to combat domestic abuse
Dunelm and the Retail Trust are calling on retail employers to join forces on the Retail Industry Against Domestic Abuse (RIADA) campaign to raise awareness of how the sector can better support employees facing domestic abuse.
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Dunelm boosts profit forecast in wake of homewares boom
Dunelm has raised its profit guidance after a stellar fourth quarter.
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DFS and Dunelm founders recognised in Queen’s Birthday honours list
DFS founder Lord Kirkham and Dunelm founder Bill Adderley have both been recognised in the Queen’s Birthday honours list, alongside six other retailers.
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Dunelm to smash profit forecasts following strong reopening
Homewares specialist Dunelm expects full-year profits to come in “significantly ahead” of City expectations after strong sales growth.
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Prospect Analysis
Dunelm (Financials)
Dunelm reported strong total sales growth of 26.3% to £1336.2m in the year to 26 June 2021 (FY2020), bolstered by digital sales and robust growth in Q1 and Q4 driven by pent up demand following periods of closure during lockdown. Against the backdrop of challenging and volatile market conditions, total sales had slipped 3.9% to £1,057.9m in the previous year impacted by the pandemic.
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Prospect Analysis
Ecommerce at Dunelm
Dunelm.com was successfully relaunched on the proprietary Worldstores platform in late 2019, allowing the retailer to finally deliver on its long-awaited launch of a full click-and-collect service and make other improvements including better payment and delivery options. This extension in its digital capabilities has been critical in helping the retailer meet the surge in online demand during the coronavirus pandemic.
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Prospect Analysis
Technology strategy at Dunelm
Dunelm’s technology strategy moved up a gear when the group acquired specialist etailer Worldstores a few years ago. The main benefit from the acquisition has been the access to technology and digital development capabilities, which are an important ingredient to the infrastructure that is essential to Dunelm’s success in a multichannel world.
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Prospect Analysis
Stores at Dunelm
Stores remain central to Dunelm’s total retail system and the retailer continues to invest to improve both the physical shopping experience and the integration with the digital platform. Click and collect now forms an important part of the retailer’s cross-channel experience, with over a third of customers picking up online orders also shopping in-store on the same shopping trip in 2021.
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Prospect Analysis
Dunelm (Overview)
Dunelm is a homewares retailer that trades through a network of more than 170 stores, all but a handful of which are superstores in out-of-town locations. The business has been transformed as a result of the acquisition of the Worldstores group a few years ago, giving it access to technology and digital development capabilities.
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Prospect Analysis
Dunelm (SWOT)
Market leader – With sales passing the £1bn mark, Dunelm is the market leader in the homewares market, with a share of around 9.1% according to Global Data.
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Prospect Analysis
Dunelm (Strategy)
Moving ahead as a “customer 1st, digitally enabled business”, Dunelm intends to reinforce its position as ”1st choice for home” and bring the store network together with its improved digital capabilities. Key priorities include growing the product offer and authority across categories, broadening its customer base, and accelerating online, in-store digital and service sales.
