Homewares retailer Dunelm has reported an increase in sales, driven by higher volumes sold and investment in its app.
Total sales grew 6.2% year on year to ÂŁ428m in the 13 weeks to September 27, as its percentage of total digital sales reached 40%.
Dunelm said the strong performance was driven by higher volumes and increased average item values from product and category mix to achieve broad-based growth across categories.
Strong demand was recorded across textiles for items such as rugs and throws as customers geared up for winter.
The new digital app is now available and marks the beginning of the groupâs next phase of digital development. It will continue to develop its functionality and cross-channel content.
The retailer expects profits to be âheavily weightedâ towards the second half of the year due to investments and inflationary impacts.
The full year remains in line with expectations and it is confident in delivering continued profitable growth as it aims for 10% market share.
New Dunelm chief executive Clo Moriarty said: âAfter a few weeks immersing myself in the business, Iâm delighted to see up close the qualities that attracted me to Dunelm: an inclusive culture, committed colleagues, and a genuine passion for the role we play in our customersâ lives.
âItâs a great time to be joining Dunelm. The business has delivered another strong performance in the first quarter, which reflects both the appeal of our customer offer and the strength of our business model. Building on this, I see real energy across the business â from the launch of our new app, to a vibrant brand campaign celebrating colour choices across our ranges â driving improvements to our proposition.
âThese initiatives, and many more, show the potential we have to build even deeper connections with a broad and diverse customer base. With the reach of our national store footprint, a growing digital presence, and a growth mindset that brings together people and technology, Iâm genuinely excited about whatâs ahead.â
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