All Dunelm articles – Page 2
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NewsDunelm and Retail Trust launch industry campaign to combat domestic abuse
Dunelm and the Retail Trust are calling on retail employers to join forces on the Retail Industry Against Domestic Abuse (RIADA) campaign to raise awareness of how the sector can better support employees facing domestic abuse.
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NewsDunelm boosts profit forecast in wake of homewares boom
Dunelm has raised its profit guidance after a stellar fourth quarter.
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NewsDFS and Dunelm founders recognised in Queen’s Birthday honours list
DFS founder Lord Kirkham and Dunelm founder Bill Adderley have both been recognised in the Queen’s Birthday honours list, alongside six other retailers.
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NewsDunelm to smash profit forecasts following strong reopening
Homewares specialist Dunelm expects full-year profits to come in “significantly ahead” of City expectations after strong sales growth.
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Prospect AnalysisDunelm (SWOT)
With sales passing the £1.5bn mark, Dunelm is the market leader in the homewares market, with a share of just over 10% in 2022 according to the Global Data. It also has a small but growing share of the furniture market.
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Prospect AnalysisEcommerce at Dunelm
Dunelm.com was successfully relaunched on the proprietary Worldstores platform in late 2019, allowing the retailer to finally deliver on its long-awaited launch of a full click-and-collect service and make other improvements including better payment and delivery options. This extension in its digital capabilities has been critical in helping the retailer meet the surge in online demand during the coronavirus pandemic.
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Prospect AnalysisTechnology strategy at Dunelm
Dunelm’s technology strategy moved up a gear when the group acquired specialist etailer Worldstores a few years ago. The main benefit from the acquisition has been the access to technology and digital development capabilities, which are an important ingredient to the infrastructure that is essential to Dunelm’s success in a multichannel world.
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Prospect AnalysisDunelm (Strategy)
Moving ahead as a “customer 1st, digitally enabled business”, Dunelm intends to reinforce its position as ”1st choice for home” and bring the store network together with its improved digital capabilities. Key priorities include growing the product offer and authority across categories, broadening its customer base, and accelerating online, in-store digital and service sales.
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Prospect AnalysisStores at Dunelm
Stores remain central to Dunelm’s total retail system and the retailer continues to invest to improve both the physical shopping experience and the integration with the digital platform. Click and collect now forms an important part of the retailer’s cross-channel experience, with over a third of customers picking up online orders also shopping in-store on the same shopping trip in 2021.
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Prospect AnalysisDunelm (Financials)
Dunelm posted record sales for the 52 weeks ending 1 July 2023 (FY2022), rising 3.6% on the previous year or 6% on a comparable 52-week basis. It said overall sales growth was “broad based” across its categories as it focused on “relevance and value” throughout the year. Customers invested in its winter warm range to mitigate rising heating costs as well as garden furniture as the weather warmed towards to end of the latest financial year.
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Prospect Analysis
Dunelm (Overview)
Dunelm is a homewares retailer that trades through a network of around 180 stores, all but a handful of which are superstores in out-of-town locations. The business was transformed as a result of the acquisition of the Worldstores group a few years ago, giving it access to technology and digital development capabilities.
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Prospect AnalysisDunelm (People)
Nick Wilkinson took the reins as CEO of Dunelm in early 2018 following the unexpected departure of former boss John Browett the year before. Wilkinson oversaw the creation of several key new tech roles during his first year at the helm to drive the transformation of Dunelm into a digitally led business.
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Prospect AnalysisCustomer and marketing at Dunelm
Dunelm is a value-led retailer and its brand strategy is based on complementing its strong price credentials – range, choice and value – with excellent customer service and increased brand awareness. Initiatives that are helping to drive this strategy have included the move from reserve and collect to a full click-and-collect offer, and a home-measure service, Dunelm at Home.
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Prospect AnalysisSupply chain at Dunelm
Dunelm continues to invest in improving its operational capability, with the opening of a dedicated ecommerce fulfilment centre and a new furniture warehouse in FY2022 delivering capacity for growth and improved delivery options for customers.
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NewsEx-Post Office boss quits Dunelm and Morrisons boards
Former Post Office chief executive Paula Vennells has stepped down from a number of non-executive director positions folllowing the IT scandal that rocked the British institution.
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Prospect AnalysisDunelm (Outlook)
Dunelm continues to grow its market share and active customers in the latest financial year. While active customers grew 2.8% year-on-year, it also saw higher growth in the younger (16 to 24 years) and lower income (<£20k) groups, reflecting its “growing appeal and focus on value”. It passed on cost reductions on over 1,000 products in spring 2023. son’s sentiment.
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NewsDunelm profits to beat forecasts despite store closures hit
Homewares specialist Dunelm reported that it underperformed the market in its third quarter as stores were shut during lockdown, but it still expects full-year results to beat expectations.
