Dunelm saw sales climb yet again during the first quarter of its financial year as shoppers sought out budget-friendly ways to brighten up their homes.
Despite “volatile trading conditions”, the homeware retailer recorded a sales boost of 3.5% to £403m for the 13 weeks ending September 28.
The rise is against an exceptional comparative, as the retailer delivered a 9.2% sales boost during the same period last year, and was driven by strong volume sales.
Online revenue at Dunelm also increased by two percentage points as a proportion of sales to 37%.
The retailer said it had made good progress against its strategic priorities, with its first central London store set to open at Westfield London and improvements made to its online offer including AI-driven site search.
Dunelm chief executive Nick Wilkinson said: “We have delivered robust sales growth over the first quarter, offering a wide range of products for the home at an outstanding value, and this continues to resonate with new and existing customers. As ever, relevance is central to our offer and we were delighted by the success of our largest student campaign yet, which was well received by customers seeking out bright and stylish designs.”
“We continue to make good progress against our strategic plans. Later this year, we will bring our specialist proposition to inner London for the first time, opening at Westfield London. We’re excited about this and our wider opening programme, with five to 10 new superstores planned per year over the medium term.”
“Whilst we are yet to see meaningful change in underlying consumer sentiment in our markets, we remain focused on our plans. We believe we have continued to gain market share and, with continued strategic progress, remain confident in our ability to reach our next market share milestone of 10% in the medium term.”
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