Dunelm posts sales rise and embarks on 'bigger, better, bolder' strategy
Dunelm’s chief executive has set out a new “disciplined, bounded and self-funded” strategy to strengthen its position in the market.
Dunelm chief executive Clo Moriarty said the team had taken a “deep and honest look” at the business and the new strategy would create a “bigger, better and bolder Dunelm” with significant headroom for growth.
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