All Customer articles – Page 150
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NewsPaperchase rolls out nationwide loyalty card and prepares app
Paperchase has launched a loyalty card and is about to start work on developing an app to support the scheme.
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NewsBargain Booze goes for the jugular with ‘Aldi Shmaldi’ ad campaign
Bargain Booze has launched an advertising campaign that lampoons German discounter Aldi and its price comparison adverts.
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AnalysisAnalysis: Has Harvey Nichols signalled the beginning of the end for loyalty cards?
Will Harvey Nichols’ mobile-only loyalty scheme pay dividends or will it prove a bridge too far even for today’s rapidly evolving consumer?
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NewsHarvey Nichols’ first loyalty scheme to use app rather than card
Department store Harvey Nichols has decided to use an app for its first loyalty scheme, as opposed to the traditional loyalty card.
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NewsGoogle to allow consumers to buy products via YouTube ads
Google will allow consumers to buy products from within video ads on YouTube by adding a ‘click-to-shop’ feature.
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NewsWhatsApp considers allowing businesses to message users on app
Facebook-owned Whatsapp is considering allowing businesses to use its platform to contact users in a move that could open up new marketing channels to retailers.
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NewsHarrods launches scent-emitting bus stop as part of floral store takeover
Harrods has launched a scent-emitting bus stop to draw customers’ attention to a floral takeover of its store that celebrates summer.
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NewsComment: Supermarkets should not trumpet price cuts as an end in themselves
First Direct has succeeded in changing value perceptions in a way that could hold valuable lessons for supermarkets locked in a price war.
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Report StoreMultichannel Order Fulfilment
Bridging the gap between what shoppers want and what retail businesses can deliver
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NewsDFS sues rival furniture retailer Sofaworks over brand name
Newly floated DFS is suing rival furniture business Sofaworks in a dispute over brand names.
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AnalysisAnalysis: Retailers are sitting on top of an untapped online goldmine
Retailers may believe they have finally got to grips with the world of online retail, but now is the time to wake up to the opportunities of ecommerce version 2.0.
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OpinionData gurus must never forget that shopping is all about people
Worryingly, the ‘future of marketing is all about mathematics’ according to one successful data guru, whom I seriously hope has got it wrong.
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NewsMaplin parts company with group marketing officer Breffni Walsh
Maplin group marketing officer Breffni Walsh has parted company with the electricals retailer after just over a year in the role.
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NewsMaplin to feature robot in adverts as it seeks to triple brand awareness
Maplin will feature a robot that can be trained to do household tasks in its next marketing campaign as it seeks to triple brand awareness.
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NewsHabitat shows off design credentials in voyeuristic TV ad
Habitat has launched its first TV ad since it was bought by Home Retail Group as it seeks to reinforce its credentials as a design brand.
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NewsLloydsPharmacy launches first TV ad in four years to push wider health offering
LloydsPharmacy has returned to television advertising for the first time in four years to promote its services beyond dispensing prescriptions.
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OpinionComment: Retailers could learn a lot from Skoda's eye-tracking technology
For all the talk of how digital technology can bring a more engaging experience to customers, the reality is that a lot of digital creative is actually quite passive.
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NewsAmerican Apparel censured for thong bodysuit ad that 'sexualised' a child
American Apparel has received another dressing down from the advertising watchdog after featuring a “sexualised” image of a model who appeared underage.
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NewsRetail Week Live: B&Q's Chris Moss on accidentally sending out 70,000 bomb hoaxes
B&Q customer and marketing director Chris Moss has encouraged retailers to do things that might appear crazy to others, even if there are unintended consequences.
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NewsRetail Week Live: YouTube's Ben McOwen Wilson offers tips on how to engage
YouTube’s EMEA director advises retailers to create distinctive and surprising content on the video platform in order to win over the masses.