All Customer articles – Page 152
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NewsAs the Rubik's Cube turns 40 its inventor backs Tesco marketing campaign
It’s the 40th anniversary of Rubik’s cube, the puzzle created by Hungarian Ernő Rubik and Tesco’s Hungarian business made the most of the anniversary.
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NewsSainsbury's to feature WW1 Christmas Day football match in festive campaign
Sainsbury’s will feature the football match that took place between the British and German forces on Christmas Day for this year’s campaign.
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AnalysisStart-up of the week: Personalised shopping app Gentset
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best.This week, personalised shopping app Gentset is in the spotlight.
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NewsArgos launches biggest ever marketing campaign to signal digital transformation
Argos is launching the biggest marketing campaign in the company’s history as it seeks to shift perceptions to reflect the digital transformation of the business.
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NewsTesco launches TV campaign positioning Hudl 2 as 'entertainment hub'
Tesco is launching TV ads for its next generation tablet computer that aim to show it as an entertainment hub that brings people together”.
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AnalysisStart-up of the week: Visual search platform Slyce
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best.This week, visual search platform Slyce is in the spotlight.
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NewsLidl on comedy form again as it pokes fun at Morrisons' price match
Lidl has taken another tongue-in-cheek swipe at a rival, this time releasing an advert poking fun at Morrisons’ new price match scheme.
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NewsLidl pokes fun at Sainsbury's with own version of '50p challenge'
Lidl has poked fun at Sainsbury’s by launching its own version of the ‘50p challenge’ after Sainsbury’s was embarrassed after a poster designed for internal use went viral.
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AnalysisStart-up of the week: Beacon network Appflare
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week Appflare is in the spotlight.
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OpinionComment: Lidl has upped its marketing game as it focuses on quality
Lidl has launched a new campaign about quality as it continues to convince middle class shoppers it is a serious contender.
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AnalysisStart-up of the week: Online personal styling company Stylit
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week Stylit is in the spotlight.
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Opinion
Marketing campaign: Notonthehighstreet.com chooses a life less ordinary
Viewers are asked to ‘choose a life less ordinary’ in Notonthehighstreet.com’s new ad campaign.
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OpinionMarketing campaign: House of Fraser blows away pampered image of modern man
Powerful poster campaigns are few and far between these days so when they do appear, as in HoF’s latest ad, they are all the more striking.
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AnalysisStart-up of the week: Facebook direct response ads firm StitcherAds
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week StitcherAds is in the spotlight.
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NewsMorrisons to launch loyalty scheme by Christmas as part of fight back
Morrisons boss Dalton Philips said its long-awaited loyalty scheme will launch before Christmas and will “reinforce our value credentials”.
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NewsAmerican Apparel rapped for overtly sexual back-to-school ads
American Apparel has been reprimanded by the advertising watchdog for using overtly sexual imagery to market its back-to-school range.
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NewsMarketing campaign: Lidl erects pop-up farmers' market for £20m brand campaign
An east London pop-up market would not usually be associated with discount supermarket Lidl and this concept forms the setting of the company’s £20m ad campaign.
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OpinionSocial and mobile combine in Heineken's Where Next campaign
Those clever chaps at Heineken have done it again. Not content with using science for the greater good of mankind (brewing beer), they have now launched an exciting social media campaign.
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NewsAsda pilots shoppable ads on website to capture impulse purchases
Asda is trialling clickable ad technology on its own website with a view to rolling it out to third-party brand websites.
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NewsMarketing campaign: Argos drops the aliens for 'real-world' furniture push
There is no sign of the blue aliens that usually crop up in Argos ads in the campaign supporting its first home and furniture ‘power brand’.