All Customer articles – Page 156
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Analysis12 ways for retailers to appeal to mums
Mums are a vital consumer group for many retailers. Retail Week worked with Discovery Research to find out how businesses can appeal to them.
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AnalysisAnalysis: John Lewis Christmas ad campaign - hit or miss?
It’s that time of year many have been waiting for. The anticipation has been building since the first signs of winter really begun emerging last month. It’s the release of the John Lewis Christmas advertising campaign.
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NewsVideo: BrandAlley launches first TV ad campaign
Luxury etailer BrandAlley has launched its first television advertising campaign following a relaunch of its website.
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NewsJohn Lewis books entire X Factor ad break for Christmas campaign in ITV first
John Lewis has booked an entire ad break in Saturday’s X Factor for its Christmas campaign, Retail Week has learned. It is the first time the hit ITV show has devoted the whole slot to one brand.
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NewsSainsbury’s Brand Match advert banned by watchdog
Sainsbury’s has been forced to make amendments to a marketing campaign for its Brand Match price matching service.
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AnalysisCampaign of the week: Carphone Warehouse endorses 'stinginess' to win over bargain hunters
Carphone Warehouse’s new advertising campaign hilariously endorses being “tight” to promote the retailer’s value proposition and is designed to position the retailer as a place for bargain hunters looking for a good deal on a phone.
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AnalysisCampaign of the week: Made.com advert aims to make it household name for quality furniture
Made.com is making its passion for quality the focus of its TV advertising debut as the etailer aims to become a household name.
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NewsDunelm poised to launch first national TV ad as part of £3m marketing overhaul
Homewares retailer Dunelm is poised to launch its first national TV ad campaign as part of a £3m marketing overhaul which will see it dropping ‘Mill’ from its branding.
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AnalysisCampaign of the week: Victoria Plumb - the low cost alternative to high street
Bathroom etailer Victoria Plumb’s new campaign is designed to promote low prices by reminding shoppers of its low overheads compared with store-based rivals.
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NewsDebenhams introduces augmented reality as it ramps up marketing activity
Debenhams is stepping up its advertising activity for its autumn/winter collection as it doubles spending on print advertising and introduces in-store augmented reality.
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AnalysisCampaign of the week: Harveys aims to appeal to consumers' hearts and minds
Harveys’ new campaign strategy moves away from solely price-led promotions with a series of adverts that shows the shopper’s decision-making process when buying furniture.
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AnalysisInfographic: Why is loyalty card usage plummeting?
The increasing use of technology when shopping is causing the use of loyalty cards to wane. Retail Week takes a look at the impact on loyalty cards.
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NewsAsda hires VCCP agency to handle £100m advertising account
Asda has signed advertising agency VCCP Blue to handle its £100m marketing account, ending its relationship with Saatchi & Saatchi.
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AnalysisCampaign of the week: Boots casts 'real' women for new ad to appeal to diverse customer base
Boots’ Ta Dah! campaign promoting its No7 cosmetics range uses, for the first time in the retailer’s history, ‘real’ women.
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OpinionComment: Marks & Spencer's new ad rightly celebrates pioneering women
M&S marketing director Steven Sharp is right in his view that the British have a history of being creative and pioneering, and that the leading ladies in the retailer’s latest TV spot represent just that.
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NewsMarks & Spencer hires Dame Helen Mirren to lead all-star ad campaign
Marks & Spencer has replaced Twiggy with an all-star line-up of “Britain’s leading ladies” as it launches a new ad campaign designed to “celebrate women”.
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NewsOxford Street joins forces with London Fashion Week in "most influential campaign" ever
Oxford Street is teaming up with London Fashion Week to promote the shopping Mecca as the “most powerful fashion destination in the world”.
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AnalysisCampaign of the week: Littlewoods starts strong with first ad campaign for childrenswear brand
Littlewoods aims to bring Ladybird to a wider audience with its first ad campaign for the popular childrenswear brand.
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NewsJohn Lewis launches first ad campaign for insurance business
John Lewis is to launch its first TV ad campaign for its home insurance business, signalling a “real step change” in the retailer’s ambitions for its insurance arm.
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NewsStaples aims to win sales from grocers with new back-to-school ad campaign
Staples has launched its largest marketing campaign in three years as it aims to become the destination for kids’ back-to-school equipment.