All Customer articles – Page 155
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OpinionComment: Letting the film crew behind the scenes at Lovehoney
Lovehoney was asked to expose itself in a forthcoming documentary, says Richard Longhurst.
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AnalysisVideo: Sofaworks' Neal the Sloth appears for return of Gogglebox
Sofaworks’ exclusive deal with Channel 4 sees Neal the Sloth appearing in idents for Gogglebox.
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NewsSpecsavers ramps up marketing with Channel 4 sponsorship deal
Specsavers has signed a sponsorship deal with Channel 4 as it ramps up its long-running ‘Should’ve gone to Specsavers’ marketing campaign.
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AnalysisVideo: Three on to a viral winner with Sing it Kitty campaign
Those who have felt the ache of a dancing pony-shaped hole in their lives will be cheered by mobile phone specialist Three’s latest ad campaign
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NewsSofa.com enlists the help of Lord of the Rings director Peter Jackson
Sofa.com has made a new appointment, Oscar-winning director Peter Jackson.
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NewsAnn Summers targets rival retailers in Valentine's marketing stunt
Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic gifts.
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Opinion
Comment: Why John Lewis' Commonwealth Games sponsorship is a golden opportunity
As a brand, John Lewis is highly based on values. The unique employee ownership structure; emphasis on long-term quality customer service; and brand communications that reflect how we behave towards each other rather than our own personal wants gives John Lewis a special place in British society.
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NewsJohn Lewis sponsors Commonwealth Games after London Olympics success
John Lewis is to sponsor the Commonwealth Games this year on the back of the huge success it had supporting the 2012 London Olympics, Retail Week can reveal.
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AnalysisVideo: Asda takes swipe at rivals' scarecrows
Asda has replaced its December snowman with a January scarecrow for the follow-up to its Christmas campaign - an equally unsubtle dig at its competitors.
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NewsHMV to launch first cinema ad campaign in five years
Entertainment retailer HMV is launching its first cinema advertising campaign in five years to tie in with the film awards season.
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AnalysisVideo: Primark launches a fitness focused campaign
Primark hasn’t used its marketing campaigns to focus on a particular category before, making this bid to embrace the fitness market a new move for the fast-fashion retailer and one that follows in the footsteps of rivals such as H&M.
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AnalysisInfographic: The evolution of high street retailers' logos
As the UK high street’s retail scene continues to change rapidly, Retail Week takes a look at how retailers’ logos have evolved.
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AnalysisCampaign of the Week: Aldi targets thrifty shoppers with Swap and Save
Aldi last week launched the latest iteration of its Swap and Save campaign as the discounter seeks to capitalise on thrifty shoppers attempting to cut back in January.
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NewsSainsbury's hits out at Tesco in new TV campaign
Sainsbury’s is to kick off a TV campaign tonight to promote its relaunched Basics range alongside its ethical credentials in ads which hit out at Tesco on the anniversary of the horse meat scandal.
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AnalysisCampaign of the Week: Sainsbury's provides timely inspiration for shoppers on a budget
Sainsbury’s is aiming to appeal to cash-strapped consumers with a new campaign that provides ideas on how to make the grocery shop go further in the frugal month of January.
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OpinionVideo: Jessops' ad fails to capture real benefits of staff expertise
Jessops’ new campaign stars its owner and Dragons’ Den stalwart Peter Jones attempting to show off the camera retailer’s expert customer service.
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NewsMultiyork to unveil first TV ad in seven years
Furniture retailer Multiyork is to unveil its first TV ad campaign since 2006 as it prepares to capitalise on the Boxing Day Sales period.
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AnalysisVideo: Lovehoney's advertising effectiveness tied down by ad guidelines
Etailer Lovehoney’s new campaign promotes the benefits of shopping for sex toys online, but struggles to sell how its products can spice up couples’ love lives.
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AnalysisWoolworths collapse 5th Anniversary: Woolworths Christmas TV ads through the decades
The news that Woolworths was collapsing broke five years ago today. Retail Week takes a look at its famous Christmas TV adverts that helped signal the start of the festive season.
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AnalysisAnalysis: Why understanding data is key to winning and retaining customers
A Retail Week and Cognizant roundtable revealed the key things retailers must get right to effectively use shopper data to personalise offers.