All Customer articles – Page 160
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VideoRory Sutherland: understanding the psychology of shopping - how consumers really think and behave
A rip-roaring exploration of the human psyche and how the brain makes purchasing decisions.
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NewsBreakfast briefing: Retail news on Mamas & Papas and independent shops
Retail news round-up on March 30, 2016: New chief marketing officer for Mamas & Papas and independent shop opening rate slows.
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AnalysisAnalysis: Are retailers unlocking millennials’ true potential?
Millennials make up 280 million of the world’s population and are predicted to have a global spending power of £8.9bn by 2020.
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NewsWatch: Morrisons unveils two new ads emphasising its fresh food offer
Morrisons has launched two new adverts emphasising its fresh food and family values as part of an ongoing campaign to reposition the grocer.
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OpinionOpinion: Retail is paying the price of ongoing structural change
However challenging last year may have been, this year is going to be tougher as retailers continue to compete on price promotions.
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OpinionOpinion: Shoppable ads combine marketing with entertainment
As online shoppers become increasingly savvy and adverse to retail marketing, shoppable ads can combine marketing and entertainment.
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DataData: Grocery prices now easier to compare, IGD ShopperVista shows
Shoppers say they now find it easier to compare grocery prices in store, as retailers continue to focus on attractive promotions.
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NewsWaitrose pushes button on ‘scan as you shop’ mobile app pilot
Waitrose is trialling a ‘scan as you shop’ Quick Check mobile app with a view to easing the checkout experience for myWaitrose customers.
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NewsQVC launches shoppable ad in push to diversify its multichannel offer
QVC has launched its first shoppable ad, allowing viewers to browse items from its latest fashion lines by clicking through to them from video.
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NewsArgos meets high customer expectations with Fast Track delivery service
The Connolly Supply Chain Initiative of the Year award was won by Argos after launching its same-day Fast Track delivery service.
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NewsShop Direct takes a Very big stride to transform customer experience
Etailer Shop Direct improved its personalisation strategy to win the Zensar Retail Technology Initiative of the Year Award.
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NewsRetail Week Live: Amazon uses Twitter to target its Prime shoppers
Twitter’s European vice-president said retailers including Amazon and Marks & Spencer used the social platform to advertise to shoppers.
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AnalysisAccelerating towards a profitable customer-centric transformation
How can retailers speed up the move to omnichannel while at the same time balancing the need to be both profitable and consumer-centric?
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NewsWatch: Morrisons new ad campaign emphasising its fresh produce offer
Morrisons has launched a rebranded Easter ad campaign that focuses on the retailer’s fresh produce offer and family values.
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Retail VoiceOpinion: How to prepare for a new era of retail in 2020
Fast-forward four years from now and there will be a very different set of shoppers who have adopted a very different way of shopping.
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NewsAmazon launches its new live click-and-buy TV programme
Amazon has launched a new click-and-buy TV show, which streams live and allows viewers to interact with the hosts and buy items instantly.
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OpinionOpinion: The grocers' 'special' offers seem anything but to me
The grocery sector is overdue for a radical rethink in terms of how it handles product promotions and incentivises customer loyalty.
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NewsIkea uses interactive video to boost loyalty scheme engagement
Ikea has created a personalised video for its loyalty card holders in the UK which it plans to roll out globally to boost brand engagement.
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NewsAldi ad could face probe from watchdog following Morrisons complaint
Aldi could face a probe from the advertising watchdog after grocery rival Morrisons complained about the discounter’s latest ad campaign.
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OpinionOpinion: Marketing on Mother’s Day is about more than flowers
The days of doing the predictable should be behind us when it comes to marketing. But how free-thinking are retailers in this regard?