All Customer articles – Page 165
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NewsMandMDirect.com mobile promotions drive sales
Online fashion and sports retailer MandMDirect.com has seen a 6% sales conversion rate from mobile promotional campaigns over the last four months.
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NewsReiss in pieces
Reiss has launched a teaser viral campaign ahead of a full campaign in September.
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GallerySummer Sales: Clearing the decks
The summer Sales are in full swing ahead of the arrival of early autumn stock. John Ryan toured the West End to assess the offers
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AnalysisPrice comparison claims
What powers does advertising watchdog the ASA have and what are the penalties for retailers that breach the UK Advertising Codes?
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AnalysisCorporate brands
Brands are key in building recognition and relationships, so retailers need very compelling reasons to rebrand
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NewsDixons campaign will aim to change image
Electricals group Dixons - which is readopting its original name and abandoning the DSGi moniker - is to launch an advertising campaign later this year in an attempt to change what it claims are outdated shopper perceptions.
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NewsSainsbury’s ad celebrates British summer
Sainsbury’s today launched its latest advertising campaign with celebrity chef Jamie Oliver, with the first ad aired during breakfast show GMTV.
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NewsTesco rapped over Asda price comparison ad
Supermarket giant Tesco has been censured by the Advertising Standards Authority (ASA) for the second time in a year for making “ambiguous and misleading” claims.
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NewsAsda claims Price Guarantee will be as revolutionary as Clubcard
Asda has claimed that its Price Guarantee will go down as a “moment in history” with the capability to become as important a part of its business as Clubcard is for Tesco.
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AnalysisWhat Apple means to retailers
Apple has again captivated consumers with its latest gadget, the iPad. Joanne Ellul pins down the brand’s enduring appeal and examines why the company is so important to other retailers
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NewsIceland ditches celebrities in its ads
Frozen foods retailer Iceland is to launch its new ad campaign with an Iceland customer as its star, after reporting another record year this week.
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AnalysisThere’s a brand new world in store
Rebranding is often written off as no more than an expensive new logo. But when executed properly, the exercise can put a spotlight on real business change, as Joanna Perry discovers
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NewsTheo Walcott axe delivers blow to M&S ad
A Marks and Spencer’s ad campaign suffered a blow when one of its stars, England striker Theo Walcott, was dropped from the England team.
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AnalysisRoyal warrants
Royal warrants confer status on a retailer. But how do you get one? And how do you lose one?
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AnalysisOffers hot off the press
Every weekend, newspapers are running special promotions with retailers, but how do they work and which ones succeed in pulling in the punters?
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AnalysisLoyalty cards: the bedrock of future success?
Loyalty schemes have enabled some retailers to outperform, but others regard them as a gimmick. George Macdonald asks who is right
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NewsTopps Tiles invests in ads and website
Topps Tiles has made a “substantial investment” to bolster its marketing presence, revamping its website and resuming TV advertising after dropping it during the downturn.
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NewsPoll shows consumers want loyalty card from Asda
Almost half of consumers would be more likely to shop at Asda if it had a loyalty scheme - an initiative the retailer has consistently ruled out despite pressure from rivals that run such programmes.
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NewsBoots to open Advantage Card to other retailers
Loyalty card tie-up aims to generate new growth through strategic partnerships
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NewsRobert Dyas set to spend £3m on repositioning ad campaign
Hardware retailer Robert Dyas is launching a new ad campaign in June to adjust the positioning of the business following last year’s rebranding exercise.