All Customer articles – Page 168
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NewsTV ads mark HobbyCraft brand shift
Arts and crafts retailer HobbyCraft is staging its first TV ad campaign in three years following a brand “reappraisal” that has also led the retailer to launch its first customer magazine.
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NewsHomebase launches ‘biggest ever’ home and garden consumer survey
DIY retailer Homebase has launched what it calls Britain’s “Biggest Home and Garden survey” as it seeks to determine the public’s tastes when it comes to the home.
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NewsSainsbury’s launches financial services campaign
Sainsbury’s has unveiled a campaign to drive shoppers to its financial services products.
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OpinionPurge the peripherals
Taking an axe to non-core marketing activity will clarify your key message, says Simon Burke
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News
ScS ramps up advertising to woo shoppers
Sofa retailer ScS has increased its marketing with an ad campaign offering sofas for £10 a month, and upped its ad spend by 25% year on year.
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OpinionSocial media is ideal for online ads
Despite the growing evidence that customers spend more of their time these days online, retailers valiantly cling to traditional and long understood media like TVand press — Just 20% of retail media spend goes online.
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AnalysisStaying on the right side of the regulator
How can retailers create compelling and arresting ads and campaigns without falling foul of the stringent regulations, asks Sara McCorquodale
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NewsHarrods attacks Dixons’ ‘low-down’ ad campaign
Upmarket department store Harrods has hit back at a cheeky advertising campaign being run by DSGi-owned etailer Dixons.co.uk and raised the prospect of legal action.
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NewsDixons.co.uk ad campaign pokes fun at John Lewis and Selfridges
DSGi-owned electricals etailer Dixons.co.uk has launched a cheeky advertising campaign targeting rivals such as John Lewis and Selfridges.
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NewsPets at Home launches first TV ad campaign to raise its profile
Pets at Home is to embark on its first national TV ad campaign as it seeks to raise awareness of the brand.
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NewsSpecsavers revives Postman Pat
Specsavers has revived the much-loved children’s TV character Postman Pat for its latest TV ad campaign to promote its two-for-one offer.
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NewsM&S sends Mylene Klass on the road
Myleene Klass is launching Marks & Spencer’s new brand with a style tour of Britain.
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NewsAmerican Apparel advert banned
A “provocative” fashion advert for American Apparel featuring a model showing part of her nipple has been banned because the model looked like a child.
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NewsShopper response to Tesco's Clubcard relaunch 'slow', suppliers say
Doubts have been expressed about whether Tesco’s Clubcard 2 initiative has appealed to shoppers as hoped.
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NewsTesco criticised for false poll claims
Tesco has been condemned for using false statistics as part of a local marketing campaign aimed to win public backing for a new store.
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NewsTesco wages war on WHSmith with back to school campaign
Tesco aims to conquer the ‘back to school’ market with a price comparison campaign against WHSmith.
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NewsCurrys unveils a brand-building ad campaign
DSGi-owned electricals chain Currys has unveiled a brand-building ad campaign designed to bolster its reputation for service.
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AnalysisUsing customer print and online magazines
Building a two-way relationship with shoppers is the holy grail for marketers in the downturn. Charlotte Hardie considers how retailers are using customer magazines in print and now online
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Analysis
Highly targeted, low-cost marketing tools can pay off
Highly targeted, low-cost marketing tools can be a boon for retailers whose ad spend is under severe pressure in the downturn. Ben Cooper explores how these alternatives can replace costly traditional campaigns
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NewsPerfume Shop pricing helps fend off recession
AS Watson-owned The Perfume Shop has said it is “well positioned” in the recession as it seeks to raise awareness of its value-priced offer.