All Customer articles – Page 170
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AnalysisPower to the people
Everyone’s a potential critic online. So how can you harness their views for the good of your brand? Joanna Perry investigates
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AnalysisChristmas ads: Let battle commence
Compelling Christmas ads can make or break a retailer’s festive season. Katie Kilgallen and Saatchi & Saatchi’s Bobby Hui settle in front of the TV to analyse this year’s efforts

















