All Customer articles – Page 166
-
NewsM&S recruits 1966 World Cup winners to front menswear campaign
Marks & Spencer will launch a new menswear advertising campaign on Friday, featuring players from the 1966 World Cup-winning England team as well as members of the current England squad.
-
NewsSainsbury's launches first TV ad for non-food website
Sainsbury’s has launched its first TV ad campaign for its non-food website.
-
NewsWaterstone’s unveils its new look and logo
Bookseller Waterstone’s has unveiled its new branding, designed to reflect the retailer’s “new direction”.
-
NewsBoohoo.com in marketing push to raise profile
Online fashion retailer Boohoo.com has launched a marketing campaign to raise its profile.
-
NewsWalmart is world’s most valuable retail brand
Walmart tops a list of ten retailers found to be among the world’s 100 most valuable brands, according to research commissioned by WPP.
-
News
Retailers urged to shape Scottish cigarette display regulations
Retailers have the opportunity to shape Scotland’s cigarette display ban regulations following the publication of draft rules.
-
NewsNext and John Lewis ramp up campaigns
Next and John Lewis will today launch major TV campaigns as they seek to further push their points of difference to customers.
-
NewsIdeal Shopping Direct plots anniversary offers to spur sales spike
Ideal Shopping Direct is celebrating its 10th anniversary this week with a weekend of giveaways and promotions in what it expects to be its biggest weekend of sales this year.
-
NewsEBay to build fashion presence with adverts
EBay UK is to launch a marketing drive to promote its style credentials and change customer perceptions as it prepares to debut a dedicated fashion area on its site next week.
-
Analysis
Retailers prepare to tap World Cup fever
Retailers were said to have coined in £1.25bn from the 2006 World Cup but will recession-hit shoppers have football fever this time?
-
NewsSports Direct launches TV ads to cement sector leadership
Sportswear retailer makes TV ad debut to bolster its position and drive global profit ambitions.
-
NewsDobbies picks new system for in-store signage
Tesco-owned garden centre chain Dobbies has overhauled its promotional signage system to drive efficiencies in-store.
-
News
20 faces of Benetton
The winners of the global online casting competition held by Italian fashion giant Benetton have been announced.
-
NewsPrinciples is Debenhams’ most successful launch yet
Debenhams’ unprecedented marketing campaign featuring disabled models has proved so successful it will consider rolling it out to more stores this summer.
-
NewsHomebase fires back at B&Q price offensive
Home Retail-owned home enhancement chain Homebase has returned fire at B&Q, which last week launched a price-led advertising campaign targeting its arch-rival as the key Easter season approaches.
-
NewsBrand Alley launches ad campaign to educate consumers
Private sales site Brand Alley has launched an ad campaign to try to educate consumers about how private sales operate, as it guns to double its customer base from 100,000 to 200,000 this year.
-
AnalysisGuerrilla marketing gets results for retailers
They may smack of gimmickry but guerrilla marketing techniques can have far-reaching results and could warrant a place in retailers’ communications campaigns.
-
NewsMorrisons hopes England World Cup backing will drive footfall
Morrisons retail director Mark Gunter expects the grocer’s support of England’s FIFA World Cup 2018 bid to drive new shoppers to its stores.
-
NewsQuiksilver and Roxy campaign to raise water shortage awareness
Quik thinking Boardwear brands Quiksilver and Roxy are launching a pan-European ad campaign online and in stores to raise awareness of water shortage.
-
NewsPaperchase stung by Twitter design furore
Paperchase has admitted errors in its handling of design plagiarism allegations, which provoked an online outcry.