All Customer articles – Page 171
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NewsRyman and Boux Avenue make TV ad debuts
Ryman Stationery and Boux Avenue, owned by retail tycoon and Dragons’ Den star Theo Paphitis, are both making their TV debuts this week to drive Christmas shoppers in-store and online.
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NewsEvans Cycles unveils Sir Chris Hoy as brand ambassador
Six-time Olympic champion Sir Chris Hoy has been unveiled as Evans Cycles’ new brand ambassador.
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NewsArgos to launch interactive ad to promote apps
Argos is to launch a mobile-interactive TV advert to promote its iPad and smartphone apps.
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AnalysisAnalysis: Are retail adverts now behind the times?
Retail campaigns often focus on women, but changes in shopping habits and society may mean a new approach is needed.
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NewsMajestic Wine faces crunch Christmas campaign
Majestic Wine is to embark on a make-or-break advertising campaign next month as it considers whether to dump the fledgling TV ads.
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AnalysisAnalysis: Does Co-op's brand heritage matter to its customers?
The social history of a retailer may not sound like the stuff movies are made of but last night saw the premiere of The Rochdale Pioneers, a film charting the history of the British co-operative movement and the principals behind the eponymous mutual retailer. Will the programme hit the spot for its customers?
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AnalysisAnalysis: Boots' new ad campaign
Boots has scrapped its well-established ‘Here come the girls’ TV ad for a more emotive, inspirational theme for Christmas, and this year the campaign is bigger than ever – with a full 60 second ad and four 30 second spin-offs.
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NewsAccessorize mulls loyalty card launch
Accessorize is considering launching a loyalty card after conducting a “successful” trial.
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NewsVideo: Tesco's new TV adverts are go
Tesco has unveiled its first TV advert, which features the Thunderbirds theme tune, since hiring Wieden + Kennedy to handle its £110m advertising account.
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NewsMorrisons ditches Flintoff for Christmas advert
Morrisons has axed former England cricket star Andrew Flintoff from its advertising campaign this Christmas.
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NewsHomebase ad banned for 'misleading' shoppers
The Advertising Standards Authority has banned an advert created by DIY retailer Homebase after it concluded it was “misleading” shoppers over promotions.
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NewsWaterstones launches campaign emphasising importance of bookshops
Book retailer Waterstones is to launch a marketing campaign to emphasise the importance of bookshops.
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NewsVictoria Plumb to launch first television campaign
Online bathroom retailer Victoria Plumb will launch its first TV advertising campaign next week to drive brand awareness.
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AnalysisTopshop’s digital fashion show: What retailers need to know
Topshop has hailed its new social media campaign launched at London Fashion Week a success. Retail Week takes a look.
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NewsBhs launches major advertising campaign
Department store business Bhs is launching a TV and press marketing campaign designed to “signal the real change” happening at the business.
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AnalysisAnalysis: Retailers’ evolving communications strategies
Retailers’ evolving communications strategies have sparked reviews of the creative agencies they work with.
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AnalysisAnalysis: How can retailers raise brand awareness?
It’s no longer all about price – retailers must entice customers through an accessible, engaging brand. Rebecca Thomson finds out why retail is becoming more brand aware.
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AnalysisDaily deals sites: What do retailers need to know?
Daily deals sites are gaining popularity among savvy shoppers and Amazon’s entry into the market takes the competition up another notch.
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AnalysisAnalysis: The top loyalty cards on the high street
As fashion retailer Jaeger claims its new loyalty offer is “the most generous fashion brand loyalty scheme on the high street”, Retail Week takes a look at other top reward schemes available.
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NewsMatalan launches online show with ITV
Matalan has embarked on a marketing drive with a new weekly TV show.