All Customer articles – Page 176
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AnalysisIn-store events in a digital world
In-store events are a good way to draw the crowds. But in today’s digital world, have customers’ expectations of these footfall-driving extravaganzas changed? Alison Clements reports
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OpinionThe new era of retail marketing
A retail marketing team’s job today is nothing like that of even five years ago.
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AnalysisCrowd sourcing for retailers
Crowd sourcing can form the basis of brilliant marketing. Rebecca Thomson finds out how retailers can use their customer base to inform their campaigns
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AnalysisAffiliate marketing: Online retailers’ best friend
Affiliate marketing is invaluable for retailers, but many forget its value in promoting full-price product. Alison Clements looks at how to get more from your affiliate marketing budget
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AnalysisHow to mix digital marketing campaigns with traditional media
As the digital world continues to grow apace, it leaves retailers in a quandary. How should traditional media marry with digital marketing campaigns? Sarah Butler reports
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NewsTesco returns to focusing on fashion for mums with new F&F campaign
Tesco is to change the focus of its fashion advertising to reconnect with its core clothing customers of mums with young families.
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NewsHalfords promotes services through ad campaign
Halfords has launched an ad campaign that promotes its service proposition to target families wanting to get away this Easter and make the most of the extra Bank Holidays and milder weather.
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NewsNew Range ads pitched to drive summer spend
Home and garden retailer The Range has launched its first national TV ad campaign to encourage viewers to spruce up their homes for summer.
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NewsClinton Cards fights profit fall with loyalty scheme
Clinton Cards is launching a loyalty card in June in an attempt to win customers in a difficult market after group pre-tax profit slumped from £20m to £12m in the first half to January 30.
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NewsTesco forced to cap PriceCheck refunds
Tesco has shrugged off initial teething problems with its new PriceCheck guarantee and said it remains committed to the promotion, despite having to cap refunds after some shoppers were making claims of more than £100.
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AnalysisPutting the customer at the heart of the business
Sir Terry Leahy’s Clubcard revolutionised how Tesco did business and changed the way retailers learn about customers. Rebecca Thomson finds out how it started and where it goes from here
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AnalysisNot just a campaign
The perception of Marks & Spencer has been transformed in the seven years that Sir Stuart was at the helm. Its Your M&S advertising campaign was central to that, says Charlotte Hardie
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NewsCarphone Warehouse to push android sales through TV campaign
Carphone Warehouse is launching a TV campaign tomorrow that will promote android sales through a 3D animated green character.
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NewsTesco drives Clubcard loyalty online
Tesco is rolling out its online Clubcard services as it seeks to ramp up its digital operation.
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NewsAldi launches ‘Like brands only cheaper’ TV ads
Hard discounter Aldi has kicked off an advertising campaign this week to highlight what it claims is the big brand quality of its products.
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NewsAsda hits back in row over price guarantee
Asda marketing chief Rick Bendel is confident the advertising regulator will dismiss rivals’ complaints about its 10% cheaper guarantee.
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NewsTesco puts pressure on Asda’s Price Guarantee
The grocery war between the big four has been further stoked this week as Tesco lodged another complaint about Asda’s Price Guarantee.
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AnalysisLoyal to the last
Loyalty cards are back in fashion but gaining competitive edge from the rich source of customer data they generate is easier said than done.
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NewsB&Q signs up Kirstie Allsopp and George Clarke as part of home improvement campaign
DIY giant B&Q has signed up TV property experts Kirstie Allsopp and George Clarke as part of its campaign to make home improvement easier.
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NewsNisa-Today launches first TV ad campaign
Symbol group Nisa-Today is to embark on its first TV advertising campaign as it guns to build its brand profile with consumers and sign up new retailer members.