All Customer articles – Page 180
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AnalysisRoyal warrants
Royal warrants confer status on a retailer. But how do you get one? And how do you lose one?
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NewsRobert Dyas set to spend £3m on repositioning ad campaign
Hardware retailer Robert Dyas is launching a new ad campaign in June to adjust the positioning of the business following last year’s rebranding exercise.
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NewsBoots to open Advantage Card to other retailers
Loyalty card tie-up aims to generate new growth through strategic partnerships
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NewsPoll shows consumers want loyalty card from Asda
Almost half of consumers would be more likely to shop at Asda if it had a loyalty scheme - an initiative the retailer has consistently ruled out despite pressure from rivals that run such programmes.
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NewsM&S recruits 1966 World Cup winners to front menswear campaign
Marks & Spencer will launch a new menswear advertising campaign on Friday, featuring players from the 1966 World Cup-winning England team as well as members of the current England squad.
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NewsSainsbury's launches first TV ad for non-food website
Sainsbury’s has launched its first TV ad campaign for its non-food website.
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NewsBoohoo.com in marketing push to raise profile
Online fashion retailer Boohoo.com has launched a marketing campaign to raise its profile.
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NewsWaterstone’s unveils its new look and logo
Bookseller Waterstone’s has unveiled its new branding, designed to reflect the retailer’s “new direction”.
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NewsWalmart is world’s most valuable retail brand
Walmart tops a list of ten retailers found to be among the world’s 100 most valuable brands, according to research commissioned by WPP.
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News
Retailers urged to shape Scottish cigarette display regulations
Retailers have the opportunity to shape Scotland’s cigarette display ban regulations following the publication of draft rules.
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NewsNext and John Lewis ramp up campaigns
Next and John Lewis will today launch major TV campaigns as they seek to further push their points of difference to customers.
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NewsIdeal Shopping Direct plots anniversary offers to spur sales spike
Ideal Shopping Direct is celebrating its 10th anniversary this week with a weekend of giveaways and promotions in what it expects to be its biggest weekend of sales this year.
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NewsEBay to build fashion presence with adverts
EBay UK is to launch a marketing drive to promote its style credentials and change customer perceptions as it prepares to debut a dedicated fashion area on its site next week.
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NewsSports Direct launches TV ads to cement sector leadership
Sportswear retailer makes TV ad debut to bolster its position and drive global profit ambitions.
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Analysis
Retailers prepare to tap World Cup fever
Retailers were said to have coined in £1.25bn from the 2006 World Cup but will recession-hit shoppers have football fever this time?
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News
20 faces of Benetton
The winners of the global online casting competition held by Italian fashion giant Benetton have been announced.
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NewsDobbies picks new system for in-store signage
Tesco-owned garden centre chain Dobbies has overhauled its promotional signage system to drive efficiencies in-store.
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NewsBrand Alley launches ad campaign to educate consumers
Private sales site Brand Alley has launched an ad campaign to try to educate consumers about how private sales operate, as it guns to double its customer base from 100,000 to 200,000 this year.
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NewsHomebase fires back at B&Q price offensive
Home Retail-owned home enhancement chain Homebase has returned fire at B&Q, which last week launched a price-led advertising campaign targeting its arch-rival as the key Easter season approaches.
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NewsPrinciples is Debenhams’ most successful launch yet
Debenhams’ unprecedented marketing campaign featuring disabled models has proved so successful it will consider rolling it out to more stores this summer.