All Customer articles – Page 179
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NewsBrand Alley launches ad campaign to educate consumers
Private sales site Brand Alley has launched an ad campaign to try to educate consumers about how private sales operate, as it guns to double its customer base from 100,000 to 200,000 this year.
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NewsHomebase fires back at B&Q price offensive
Home Retail-owned home enhancement chain Homebase has returned fire at B&Q, which last week launched a price-led advertising campaign targeting its arch-rival as the key Easter season approaches.
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NewsPrinciples is Debenhams’ most successful launch yet
Debenhams’ unprecedented marketing campaign featuring disabled models has proved so successful it will consider rolling it out to more stores this summer.
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NewsQuiksilver and Roxy campaign to raise water shortage awareness
Quik thinking Boardwear brands Quiksilver and Roxy are launching a pan-European ad campaign online and in stores to raise awareness of water shortage.
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NewsMorrisons hopes England World Cup backing will drive footfall
Morrisons retail director Mark Gunter expects the grocer’s support of England’s FIFA World Cup 2018 bid to drive new shoppers to its stores.
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AnalysisGuerrilla marketing gets results for retailers
They may smack of gimmickry but guerrilla marketing techniques can have far-reaching results and could warrant a place in retailers’ communications campaigns.
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NewsPaperchase stung by Twitter design furore
Paperchase has admitted errors in its handling of design plagiarism allegations, which provoked an online outcry.
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NewsPaperchase ‘chastened’ by Twitter uproar over copied artwork
Paperchase has withdrawn four products and apologised to an artist whose work was copied in their design after a week of intense online criticism of the retailer.
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NewsPaperchase forced to defend itself after Twitter campaign
Stationery and card specialist Paperchase was forced to defend itself yesterday after being targeted by a Twitter campaign.
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News
French Connection targets premium customers with latest ad campaign
French Connection has unveiled its latest ad campaign, one of its highest profile pushes since the legendary FCUK launch in 1997.
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NewsNectar becomes most popular loyalty card scheme
The Nectar Card has become the most popular loyalty card in the UK with 16.8m people now using the card.
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AnalysisIn-store marketing: Get to the point
Retailers are increasingly in favour of decluttering stores, so what’s the future for in-store marketing?
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NewsArgos modernises logo in brand refresh as new catalogue launches
Catalogue store group Argos will tomorrow unveil a refreshed brand, coinciding with the launch of its latest big book.
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NewsEyes on Boots ad
Boots Opticians has launched a TV ad campaign this week to promote its “Free Second Pair” offer.
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NewsSpecsavers TV push
Specsavers has funded a 10-part TV series called TV Book Club as part of its advertising plan for this year.
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NewsASA throws out M&S ‘sexist’ ad claims
The Advertising Standards Authority has thrown out claims of sexism over the Life on Mars actor Philip Glenister’s part in Marks & Spencer’s Christmas TV campaign following about 100 complaints.
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NewsAsda borrows Sainsbury’s slogan
Asda borrowed one of rival Sainsbury’s advertising catchphrases at the weekend, declaring “Good food costs less at Asda”.
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NewsMarks & Spencer engages with shoppers on Facebook
Marks & Spencer director of store marketing and design Nayna McIntosh fielded questions on pre-Christmas discounting and controversial Christmas ads in a live web chat on Facebook on Tuesday.
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NewsDebenhams confirms pre-Christmas Spectacular
Debenhams has confirmed it will launch its pre-Christmas Spectacular on Wednesday, promising more price cuts than the same Sale last year.
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NewsSainsbury’s pushes loyalty and non-food
Sainsbury’s is launching an ad campaign today focusing on its loyalty scheme Nectar card for the first time as it seeks to capture more of shoppers’ Christmas spend.