All Customer articles – Page 151
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NewsRetail Week Live: Retailers must start thinking like brands, urges branding guru
Brands are the biggest threat the retail industry faces, unless retailers start adopting the same mindset, BrandCap chairman and portfolio director Rita Clifton CBE told delegates at Retail Week Live.
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OpinionComment: Five things to consider when hijacking the news agenda
If content is king, then context is emperor when it comes to hijacking the news agenda, says Good Relations’ Anna Terrell.
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NewsPoundland banned from claiming everything £1 on website by ad watchdog
Poundland can no longer claim all its prices are £1 on its website after a reprimand from the Advertising Standards Authority.
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NewsArcadia’s Tania Foster-Brown to join Selfridges as marketing director
Tania Foster-Brown, one of Arcadia tycoon Sir Philip Green’s closest and longest serving lieutenants, is leaving the fashion group to join Selfridges.
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NewsTK Maxx airs its first ever Red Nose Day TV advert
TK Maxx aired its first ever TV advert for Red Nose Day during the week, starring singer Lily Allen wearing a charity T-shirt.
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OpinionComment: Vloggers can provide retailers with the authenticity they often lack
Consumers engage with video content like no other form, but brands’ efforts to go it alone have been patchy.
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NewsCarpetright to overhaul brand with new logo and store design
Flooring specialist Carpetright is overhauling its brand as it prepares to trial a new logo and store design in the summer.
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AnalysisStart-up of the week: Prepaid card provider Pockit
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week prepaid card provider Pockit is in the spotlight.
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NewsHarvey Jones prepares first TV campaign to support store expansion
Kitchen specialist Harvey Jones will launch its first ever television campaign early next year to support its store expansion programme.
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AnalysisStart-up of the week: Product data company Intelligent Reach
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week product data company Intelligent Reach is in the spotlight.
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AnalysisStart-up of the week: Big data marketing company bd4h
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week, big data company Big Data For Humans is in the spotlight.
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NewsAsda ups stakes against discounters as it boasts of better value and reach
Asda is taking the fight to the discounters by drawing attention to the fact its “posh food at proper prices” is available to more of the UK.
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AnalysisStart-up of the week: Native retail app platform Poq Studio
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week, app platform Poq Studio is in the spotlight.
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AnalysisStart-up of the week: Automated bundling platform Swogo
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week, Swogo is in the spotlight.
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AnalysisStart-up of the week: Online scheduling platform Bookingbug
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week, Bookingbug is in the spotlight.
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NewsSainsbury's launches first TV ad in support of Poppy Appeal
Sainsbury’s is launching an animated TV ad supporting The Royal British Legion to mark its 20 years backing the charity.
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NewsCo-operative targets food waste with #shelfie social media campaign
During the recession shoppers made a big effort to avoid wasting food – a trend which has persisted since the downturn ended.
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AnalysisStart-up of the week: Mobile payment service Yoyo
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week, mobile payment service Yoyo is in the spotlight.
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NewsLoyalty schemes need an emotional connection, says Pets at Home director
Loyalty schemes don’t have to give anything away in order to be successful, according to Pets at Home commercial director Peter Pritchard.
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NewsM&S's Bousquet-Chavanne says nurturing trust in a brand is vital
M&S marketing boss Patrick Bousquet-Chavanne has hailed the level of trust in its brand and said it needs to be “nurtured” as the business evolves.