All Customer articles – Page 149
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AnalysisRetailers should build emotional currency to win hearts rather than minds
When it comes to hard gigs in marketing, there can be few tougher than selling the benefits of mouthwash. Listerine has taken a new approach
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AnalysisWaitrose launches provenance push in new TV advertising campaign
Waitrose is to launch a new ad campaign featuring its suppliers as it aims to shine the spotlight on quality and provenance.
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Analysis
Burberry to reveal collection on Snapchat ahead of London Fashion Week show
Luxury fashion retailer Burberry will unveil its spring collection on Snapchat the night before its London Fashion Week (LFW) runway show.
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NewsAldi launches High Court action against Bargain Booze ad campaign
Aldi has filed a writ at the High Court demanding Bargain Booze ceases an advertising campaign that lampoons the discount grocer.
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NewsWaitrose expands Pick Your Own Offers after signing up 700,000 members
Waitrose has signed up 700,000 customers to its Pick Your Own Offers loyalty scheme and rolled it out to 250 more products.
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AnalysisRetailers should look to tie up with influencers for their marketing
Doritos getting in touch with their inner lad is an example of how retailers could effectively tie-up with influencers for their marketing.
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NewsVery.co.uk picked as The X Factor 2015’s official fashion partner
Very to offer customers chance to shop the look of X Factor 2015 contestants
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NewsMorrisons price match ads cleared after Aldi complaints, but asked for more clarity
Morrisons has had the validity of its Match & More price match scheme cleared by the advertising watchdog following complaints from rival Aldi.
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NewsBoohoo signs popstar Charli XCX to design four ranges over 18 months
Online fashion retailer Boohoo.com has signed up popstar Charli XCX to design four clothing ranges over the next 18 months.
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NewsMFI brand ceases trading as owner VictoriaPlum.com repositions itself
The MFI website has ceased trading as its owner focuses on investing in expanding into bedroom products under its core VictoriaPlum.com brand.
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VideoWatch: Made.com boss on investing aggressively to build its brand
Made.com founder and chief executive Ning Li tells Retail Week about its £38m funding round and the future of furniture online.
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NewsHarvey Nichols launches shoplifting ad to promote loyalty app
Department store Harvey Nichols has used CCTV footage of shoplifters in an advertising campaign to promote its new loyalty app.
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NewsAsda brings back famous pocket tap in new ad campaign
Asda is bringing back its famous pocket tap in a new TV ad, but bosses say it marks a “new chapter” of its brand.
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NewsSofaworks reveals it will change its name in ad that pokes fun at DFS
Sofaworks has revealed it will change its name for the second time in just 18 months after a court ruled its brand infringed DFS’s.
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NewsCarpetright overhauls logo as it aims to appeal to more affluent customers
Carpetright has revealed it is testing a new logo as it aims to appeal to more customers without alienating its existing shoppers.
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NewsNetto becomes first German discount grocer to run loyalty scheme
Grocer Netto Marken-Discount has become the first German discount supermarket to join a loyalty scheme after signing up to the Deutschland-Card.
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NewsSofaworks may have to change name as DFS wins court battle
DFS has won a legal dispute against rival furniture business Sofaworks that could force the latter into changing its brand name.
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NewsRoyal Mail trials sending direct mail based on online shopping history
Royal Mail is piloting a scheme with a “well-known UK retailer” that will send direct mail to consumers’ homes based on their web browsing.
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NewsCovent Garden businesses tie up to launch personalised 'insiders' app
Covent Garden’s retailers and restaurants have joined forces to launch an app that offers visitors a luxury personalised experience.
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VideoWatch: Find out what the CMA's online review probe means for etailers
With the launch of the Competition and Markets Authority probe into fake reviews, Reevoo founder Richard Anson explains the implications.