All Customer articles – Page 144
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VideoWatch: How Fortnum & Mason makes a splash with great retail experiences
Fortnum & Mason boss Ewan Venters explains how being relevant and talking to the world is vital in order to ensure footfall through your door.
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OpinionOpinion: BHS’s big lesson is retailers can never grow old with their customers
As the BHS sale process draws to an end, the hope is that perhaps the famous retailer can re-establish its consumer appeal under new ownership.
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OpinionOpinion: M&S is upping its game and people need to know
There are lots of letters and statements about the difficult situation Marks & Spencer faces in its clothing and general merchandise department.
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AnalysisAnalysis: Who are the winners in Marks & Spencer’s management restructure?
Marks & Spencer chief executive Steve Rowe has wasted no time making changes at the retailer since becoming chief executive in April.
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NewsWatch: Boots launches new ad campaign to drive its healthcare credentials
Boots has launched a new television advertising campaign as part of a wider strategy to better emphasise its healthcare offer.
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NewsKaren Millen shoppers use app to choose campaign models
Karen Millen’s customers have chosen the retailer’s campaign film models, using fashion and lifestyle app Feels to select the final three.
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AnalysisAnalysis: Time for retail to raise the multichannel bar
If every business worth its salt is becoming multichannel, how can retailers up the ante and go one step better than rivals? Jon Severs reports
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NewsHMV presses play on checkout software to speed up sales
The specialist music, DVD and games retailer has selected Omnico’s OmniBasket software to bolster its fixed and mobile point of sale.
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NewsBHS lights up London landmarks with guerrilla campaign
BHS has launched a #SaveBHS guerrilla marketing campaign, lighting up London landmarks with a giant Union Jack flag in a bid to attract public support.
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Analysis
Analysis: Five enduring lessons from retail legend Harry Selfridge
Following the weekend’s anniversary of Harry Selfridge’s death, Retail Week explores five brilliant lessons from the department store magnate.
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AnalysisAnalysis: How retailers can tackle the rise of ad-blocking
More than a quarter of UK shoppers will be using ad-blocking software by 2017. So how should retailers adapt their digital marketing strategies?
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NewsGame acquires augmented reality supplier to drive customer engagement
Game has acquired augmented reality software business Ads Reality to grow the group’s digital capabilities and customer engagement.
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NewsAsda promotion ruled to have misled shoppers over price
Asda has been found to have misled shoppers on price by an industry watchdog, a week after the grocer said it will review its price promotions.
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NewsAsos partners with Instagram on multiple video ad technology
Instagram has launched carousel video ad technology, which will allow retailers to create multiple videos to advertise to shoppers.
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VideoWhat impact will the sugar tax have on Coca-Cola?
Coca-Cola’s UK boss is in combative mood at Retail Week Live, speaking the day after the Chancellor unveiled surprise plans for a sugar tax.
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OpinionBlog: Analysing consumer habits helps retailers tailor the shopping experience
Hermes’ marketing manager Matt Diner on why identifying the specific personality traits of your target audience should be top priority.
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NewsAsda partners with TV chef James Martin to beef up marketing push
Asda has teamed up with TV chef James Martin as the grocer accelerates efforts to rejuvenate its Save Money Live Better slogan.
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AnalysisAnalysis: The role of store associates in the digital age
Retail Week and Manhattan Associates investigate the role of technology in the evolving retailer-customer relationship in a new report.
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NewsWatch: Carphone Warehouse pushes mobile network with digital ad campaign
Carphone Warehouse has launched a series of four documentary-style films as part of a brand campaign for its mobile network, iD.
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VideoVirgin Atlantic’s CEO on delivering profits without losing customer focus
Virgin Atlantic’s brand has always been about its people, its customer experience and its sense of fun, explains its chief exec.

















