Golden quarter

All you need to know about how the critical Christmas period is unfolding for UK retail. Covering everything from Black Friday to a comprehensive analysis of retailer results as they come in, as well as trends that are shaping the festive period.

Latest on the golden quarter

UK EU flags Brexit

Analysis: Is a Halloween Brexit retail’s worst nightmare?


As the two remaining candidates for the Conservative Party leadership both pledge to leave the EU on October 31 come what may, retailers are growing increasingly anxious about the Halloween deadline.


Spotlight on Christmas Trading

Christmas Trading

The results are in and the golden-quarter’s winners and losers have been revealed. So what were the trends that defined Christmas 2018? And what insights can retailers use for golden-quarter planning in 2019?

In our new guide, we reveal how retailers fared during the crucial festive trading period to highlight the opportunities and threats for 2019.

Access the guide
Golden quarter with PwC campaign logo