Seasalt Christmas sales surge as shoppers return to stores
Seasalt has reported “record” Christmas trading performance across all channels, crediting store performance in particular as the brand continues to resonate with shoppers.
The Cornish fashion retailer posted a 16% increase in sales year on year for the five weeks to December 30, 2023, with all channels setting new Christmas records.
Seasalt said revenue across its store estate increased by 17% compared with the same period in 2022, posting a new Christmas store performance record, which the fashion retailer credited to customers “continuing to appreciate the opportunity to experience the Seasalt brand in person”.
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