All Seasalt articles
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NewsSeasalt enjoys record Christmas store trading but warns of online challenges
Cornish fashion brand Seasalt hailed record in-store trading over Christmas but warned online sales would continue to be challenging in 2023 due to macroeconomic conditions.
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Analysis
The great service shortfall: Tackling retail’s new pandemic
Customer service levels were hammered during the pandemic, but the era of ‘Covid-forgiveness’ among consumers is over.
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Analysis
Analysis: How can fashion retailers soothe their rising returns headache?
The returns headache for fashion was exacerbated over the Christmas period and is rising in line with online growth. How can retail tackle the issue head-on?
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Analysis
Retail 2022: 59 CEOs reveal strategy for the year ahead
Leaders from Gymshark, Currys, Pets at Home, Levi’s and Beauty Pie are among 59 chief executives that have spoken to Retail Week in-depth about their 2022 strategy as part of a major new report
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Analysis
In the founder's footsteps: setting the direction when the trailblazer steps aside
Many retail businesses are intrinsically linked to and even defined by their founders, but what happens when it comes time for that person to stand aside? Retail Week looks at past successes and failures and what needs to be put in place to ensure the process goes smoothly.
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News
Pingdemic hits fashion as stores forced to close
Fashion retailers are being forced to close shops and the opening of a new department store has been delayed as the ‘pingdemic’ forces workers to isolate.
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Prospect Analysis
Technology strategy at Seasalt
Seasalt has transformed its business processes and systems in conjunction with IBM. The new systems are designed to support annual sales of some £200m and deliver analytics tailored to its needs.
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Prospect Analysis
Seasalt (SWOT)
Seasalt’s strong product handwriting and clear brand identity have helped it buck the trend in the challenging UK fashion market in which mainstream chains have been struggling.
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Prospect Analysis
Seasalt (Strategy)
Seasalt has operated along multichannel lines since it was launched in the early 2000s. As well as 70 stores across the UK and a website, it also has well-established partnerships with Next and Zalando, and has recently joined the growing list of fashion retailers selling via Marks & Spencer, both online and in-store.
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Prospect Analysis
Stores at Seasalt
The retailer opened a new sustainable concept store in Norwich in September 2020 as part of its mission to make its physical footprint more sustainable and communicate to customers the work it is doing around sustainability.
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Prospect Analysis
Seasalt (People)
Chief executive Paul Hayes has become the first non-family member to take the helm after joining Seasalt as sales director in 2013. The senior team has been strengthened in key areas under Hayes, who aims for a “blend of homegrown talent and people that we have brought into the business” to retain the identity of the brand.
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Prospect Analysis
Seasalt (Overview)
Seasalt is a rapidly growing lifestyle clothing brand that plays on its Cornish heritage and puts social and environmental responsibility at the heart of its vision.
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Prospect Analysis
Seasalt (Financials)
Seasalt sales fell 7.4% to £69.9m in the year to end-January 2021 as an 82% surge in online sales only partially offset a 57% slump in store sales. The core UK business posted an 8.2% sales shortfall, but international sales continued to move ahead.
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Prospect Analysis
Ecommerce at Seasalt
Seasalt has invested heavily in the online business in recent years. It launched dedicated new websites for Ireland and the Rest of World in 2020 and followed this with the relaunch of its core UK site in mid 2021.
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Prospect Analysis
Customer and marketing at Seasalt
Seasalt’s Cornish heritage is ”a constant source of inspiration” and remains integral to its brand identity, alongside its sustainability credentials. Its social media channels broadcast a lot of the articles, images and videos that also appear on the Seasalt Life section of its website, driving brand awareness and stimulating both online and offline sales.
