Seasalt enjoys record Christmas store trading but warns of online challenges

Exterior of Seasalt Cardiff store

Cornish fashion brand Seasalt hailed record in-store trading over Christmas but warned online sales would continue to be challenging in 2023 due to macroeconomic conditions.

In a trading update for the five weeks to December 31, Seasalt reported a 15% increase in total sales across stores, online and marketplaces year on year.

 

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