Klarna launches new AI-powered in-app products

Klarna in-store payments copy

Buy Now Pay Later firm Klarna has introduced 13 new AI-powered products as part of its “spotlight fall” launch.

Klarna’s new flagship feature is the in-app shopping lens which visually identifies over 10 million items and matches these with over 50 million store offers on Klarna’s search and compare tool.

It helps shoppers learn more and compare prices, retailers and reviews in an instant. Shopping lens is available in the UK, US, Germany, Sweden, Denmark and Norway.

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