John Lewis heralds ‘new era’ with AI shopping investment and TikTok Shop launch

John Lewis x Topshop concession

Source: John Lewis Partnership

John Lewis has said it will turbocharge its approach to AI and social shopping as it aims to become one of the first UK retailers to “fully embrace the new era of retail”.

The retailer said it will be one of the first retailers in the UK to fully adopt and integrate the technology following a “significant investment” in AI-powered shopping.

 

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