Aurora Fashions is rolling out its 90 minute delivery service to another six cities around the UK.

It launched its service with delivery company Shutl in Aberdeen, Belfast, Birmingham, Bristol, Cardiff and Liverpool today.

The service allows shoppers to receive online purchases from Karen Millen, Coast, Oasis and Warehouse within 90 minutes. Shoppers can also choose a one hour delivery window on any day.

Aurora is fulfilling the orders from local stores instead of a centralised warehouse. Last week its chief executive Mike Shearwood said at the World Retail Congress that 90% of the UK would be covered by 90 minute delivery by next February.

It launched the service in London in March, extending it to Glasgow, Edinburgh, Manchester and Leeds in August.