Investment in AI will pay off in two years, say European retailers
The new study by Retail Economics and Voyado also claims that £3.7bn of UK spending in retail marketing and ecommerce will be in areas exposed to AI-driven disruption by 2030
Based on a survey of 300 retail marketing and ecommerce leaders across Western Europe, the report claims that retailers expect AI to show impact within the next 18 months with “clear and scalable” return on investment (ROI) coming within two years.
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