Superdrug

Superdrug is one of the largest health and beauty retailers in the UK. It is part of the AS Watson Group, which comprises discounter Savers and fragrance specialist The Perfume Shop. Retail Week provides news, analysis, features and opinion about Superdrug and the health and beauty sector.

Latest news and insight on Superdrug from Retail-Week.com

Opinion
‘M&S’ deal with Sephora looks like a boss move in a valuable market’
2026-10-01T14:29:00+01:00By George MacDonald
M&S is making a play in a highly competitive market. With a sale of Boots also on the cards, beauty retail looks poised for big changes, believes George MacDonald
News
AS Watson records double-digit growth in global health sales
2026-09-24T13:23:00+01:00By Megan Robinson
AS Watson, owner of retailers Superdrug and Savers, has reported a double-digit increase in global health sales over the past year.
Interview
Marketing: How Superdrug captures new customers working with Sampl
2026-08-28T06:00:00+01:00By Megan Robinson
“Sampling is probably one of the oldest forms of marketing, but it didn’t evolve for many years,” Sampl’s chief marketing officer, Adam Wright, told Retail Week.

More on Superdrug

Analysis

Partnership update: Asda expands partnerships for both grocery and fashion, Dunelm and Google Cloud launch an AI assistant, and more

2026-08-25T06:00:00+01:00By Megan Robinson

Welcome to the Solutions Spotlight partnership update: Retail Week’s round-up of the latest innovative technology and supply chain tie-ups in retail.

Analysis

AI has boardroom’s blessing - workforce adoption is the next challenge

2026-07-13T06:00:00+01:00In paid partnership with Wipro, By Ben Sillitoe

There’s a CEO mandate for AI-led transformation within retail, but IT and supply chain leaders tell Retail Week the challenge now is getting the wider workforce to adapt and adopt.

‘IPOs would show there’s more going on in retail than doom and gloom’
2026-07-09T13:55:00+01:00By George MacDonald
AS Watson appoints global strategic partners for next phase of AI transformation
2026-07-07T11:49:00+01:00By Megan Robinson
Superdrug delivers ‘robust growth’ as profits and sales rise
2026-07-06T06:18:00+01:00By Hugh Radojev
Pureseoul teases debut Scotland store and expanded Superdrug partnership
2026-06-25T14:00:00+01:00By Megan Robinson

Superdrug owner AS Watson launches new data-driven brand platform
2026-06-22T11:12:00+01:00By Megan Robinson
AS Watson CEO Malina Ngai on the Middle East, the UK market and AI
2026-05-26T12:47:00+01:00By Charlotte Hardie
Superdrug owner eyes London flotation before end of year
2026-05-26T06:41:00+01:00By George MacDonald
Superdrug and Savers appoint new supply chain director
2026-03-26T16:27:00+00:00By Megan Robinson

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