Moonpig credits AI and product personalisation for ‘strong start to the year’

Ahead of its Annual General Meeting (AGM) today, Moonpig issued a trading update for its currently financial year, which started on May 1.

The retailer said group trading momentum has “continued through the start of the year, in line with expectations” and it remains on track to deliver its FY26 guidance.

Moonpig said it continues to delivery revenue growth at “approximately 10% year on year”, while its subsidiary brand Greetz trading has “improved sequentially, with revenue now showing modest year on year growth” on both a reported and constant basis.

Order growth is being driven by Moonpig’s expanding active customer base, which the retailer said is down to shoppers “embracing our innovative personalisation features to express themselves”.

The retailer noted that around 50% of all cards being sold “now include options such as AI-generated stickers, audio or video messages or personalised handwriting”.

Between its Moonpig and Greetz brands, the retailer now has over a million members.

Moonpig said that average order value is rising across both brands, and it is expecting to launch new retail partnerships in flowers and gifting, with Laura Ashley, Next, and JoJo Maman Bébé.

For the remainder of the financial year, Moonpig said it expected to grow group adjusted EBITDA at a mid-single digit percentage rate, and that its medium-term targets remain unchanged.

Chief executive Nickyl Raithatha said: “We have had a good start to the year, demonstrating the continuing power of the Moonpig proposition. With strong growth in the Moonpig brand and a return to year-on-year growth for Greetz, we are on track to deliver our FY26 guidance.

“We continue to use technology, AI and data to enable our customers to connect with their loved ones in new and creative ways. AI generated stickers have quickly become our most widely adopted innovation, with customers now creating 2 million personalised images every month, demonstrating the resonance of our proposition and the scalability of our technology platform.

“Moonpig’s unique combination of leading market positions, strong customer retention, good profit margins and robust cash generation puts us in pole position to capitalise on the long-term structural shift to online.”