Moonpig hails ‘strong’ performance as profits and sales grow

For the full-year to April 30, 2025, Moonpig said it expects revenue to reach between £350m and £353m.

The retailer anticipates a “stronger than expected” adjusted EBITDA margin, which is set to be at the top end of its guidance of between 25% and 27%.

Moonpig said its “strong sales” growth has been driven by its growing customer base, increased order frequency and average order value.

The group said Dutch business Greetz had a “softer start” to the second half of the year but that performance is now improving.

The number of customers adding gifts to their Moonpig and Greetz orders rose during the second half, which the retailer credited to its enhanced recommendations and third-party brand offering.

Moonpig noted the growth of its Plus subscription scheme, which offers a free first card and postage and other perks and discounts for an annual fee of £9.99.

Chief executive Nickyl Raithatha said: “We are pleased that Moonpig Group continues to deliver strong profitability and high free cash flow generation, driven by the power of the Moonpig brand. Our strong performance reflects our unique customer proposition and sustained investments in technology and data.

“By using technology, data and AI, we help our customers express themselves and connect with their loved ones, deepening engagement and strengthening loyalty. One in three Valentine’s Day cards created on Moonpig and Greetz featured at least one of our innovative personalisation tools, such as AI handwriting, or audio and video messages. We’ve been delighted with the positive reaction to our latest feature, AI-generated stickers for the inside of cards, where customers have already created over 1 million personalised images in just a few weeks since the launch.

“As we look ahead, we remain well positioned to benefit from the long-term structural shift to online and to deliver mid-teens percentage growth in adjusted earnings per share over the medium-term.”