UK shoppers were keener to get what they needed for Mother’s Day this year, with footfall rising for all shopping destinations across the weekend.
Trips to retail destinations were up 7.3% year-on-year on Mother’s Day itself (March 30), with a larger 13.1% rise on the day preceding (March 29), according to Sensormatic Solutions’ ShopperTrak Analytics.
This came off the back of an 8.2% rise in the week prior. Separate GlobalData figures from earlier this month predicted that shoppers would spend £2.4bn on Mother’s Day this year, a 5% uplift on 2024.
“Gifting occasions, like Mother’s Day, not only serve as seasonal revenue drivers, but with consumers shopping for others, they also attract new cohorts of shoppers, who perhaps are infrequent or new customers, in to store,” said Sensormatic Solutions’ EMEA retail consultant Andy Sumpter.
Shopping centres were the top performing destination, with foot traffic up 15.3% year on year.
Retailers will hope that the figures suggest that the positive retail spending figures seen in January and February will continue through March.
Sales volumes grew in both January and February, with strong growth in non-food sales helping drive the February rise. Sales volumes in February also reached the highest level since July 2022.
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