UK shoppers expected to spend over £2bn during Easter period, according to GlobalData

A total of £2.3bn is forecast to be spent as over 40% of UK Easter shoppers said they intend to spend more this year.

The growth in spending will likely be driven by food, drink, and luxury Easter egg purchases.

A new UK Easter intentions report by the analytics company reveals that food, drink and gifting is to account for over 70% of shoppers’ Easter budgets, while 46% of gifting shoppers plan to buy luxury Easter eggs.

A further 37% of consumers with children plan to do more Easter-related activities this year, as GlobalData urges retailers to also focus on products for families, such as DIY Easter craft kits, baking kits and at-home Easter egg hunts to encourage spending.

It also advises retailers to promote alcoholic beverages and outdoor furniture due to a potentially warmer Easter bank holiday.

GlobalData associate retail analyst Aliyah Siddika said: “The UK consumers’ growing preference for luxury Easter eggs is strengthening year-on-year. The appeal of quality over quantity is driving this trend as luxury Easter eggs are more appealing to shoppers as they feature unique flavours and designs. 

“Marks & Spencer is successfully capitalising on this preference ahead of the event, with its ‘Scrummy Bunny Munch Loaded Egg’, priced at £12, filled with treats such as pretzels and popcorn. This unique offering caters to those shoppers seeking an alternative to the traditional milk chocolate Easter egg.”

“While parents are eager to celebrate Easter with their families, they are also feeling the financial pinch and will be more selective about their spending. This creates an opportunity for retailers to offer products that not only enhance the Easter experience but also provide value for money.”

“The later date of Easter this year presents an extended opportunity for retailers to build momentum for the occasion. To keep shoppers engaged, retailers should reserve limited-time discounts and bundle deals for the week of Easter.

“Hosting Easter-themed events, such as instore egg hunts, crafting workshops, or cooking demonstrations closer to the occasion will also help to attract families and encourage impulse purchases.”