Google Retail has released its latest search trends consumer report ahead of Mother’s Day on March 30.
The data highlights a “significant opportunity” for businesses to drive sales and connect with shoppers in what could be a surge in consumer spending in the UK.
As of March 17, the top trending retailers searched alongside Mother’s Day 2025 are Harrods, Pandora, Marks & Spencer, Tesco and Etsy.
The top trending Mother’s Day gift on Google searches this year has so far been birthstone necklaces, slippers, flowers, beauty gift sets, and personalised planters.
In 2024 compared to 2023, searches for flower bouquets grew 6%, chocolate increased 12%, stuffed toys grew 14% and gift cards increased 5% in the two weeks before Mother’s Day.
In terms of fashion, women’s handbags searches soared by 170% year on year, women’s shoes searches rose 6% whereas bracelet searches increased 5%.
Google says grocers should expect to see a rise in personalised experience and convenience-driven demand as searches show that Mother’s Day chocolates have risen 170% in the build up to Mother’s Day.
M&S mother’s day afternoon tea shot up by 80%, and M&S Mother’s Day meal deal, Tesco Mother’s Day meal day, and Morrisons meal deal grew 750%, 180%, and 70% respectively.
Google director of retail and consumer goods Sophie Neary said: “The changing shopping and consumer landscape can be an overwhelming experience for shoppers and brands at peak moments like Mother’s Day.
“With search trends helping to keep consumer needs and experiences top of mind, there’s an opportunity for brands to use AI to proactively help shoppers simplify their journeys.
“Retailers should ensure a strong online and offline presence with seamless delivery options to meet diverse consumer needs. Optimising for ‘near me’ and ‘local’ searches to capture last-minute shoppers—we’ve all been there after all—will give brands a real opportunity to take the panic out of buying.
“YouTube continues to operate as an inspiration hub, with Mother’s Day audiences actively engaging with beauty, fashion, home, and childcare content, making it a crucial platform to ensure that your brand is at the heart of their memories through curated campaigns that capture their hearts, ultimately boosting sales and the UK economy.”
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