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The future of the Mega-Sale-day event Watch on demand


Watch retail ecommerce directors as they discuss how to get ahead for Mega-Sale-day events in 2022 and drive sales velocity.

Mega-Sale-day events can be a bonanza for consumers and retailers. From Black Friday and Prime Day to Singles’ Day, the number of events is increasing. But are sales?

How will Mega-Sale-day events impact retail in 2022? Will trading periods be stretched even further? What can retailers do to get ahead? How can new strategies optimise sales?  

To find out, watch our virtual panel discussion in partnership with Criteo. 

Our expert panel features Heal’s Customer and Ecommerce Director David Kohn, former Schuh Director of Ecommerce and Customer Experience Sean McKee, and Criteo UK Account Strategist Sean Malkin will discuss: 

  • Mega-Sale-day results – the big consumer trends from Black Friday 2021
  • Thinking big – exploring the psychology behind discount strategies 
  • Seasonal change – how Mega-Sale-day events are transforming retail calendars
  • Early adopters – why thinking ahead is the secret to avoiding deep discounts 
  • What’s next? – the 2022 Mega-Sale-day events you need to know about

Meet the panel

David Kohn, Customer and Ecommerce Director, Heal’s

David was appointed Customer and Ecommerce Director at Heal’s in 2016, responsible for ecommerce, customer service and IT at the world-famous furniture and homewares retailer. Prior to his role at Heal’s, he held senior ecommerce, strategy and commercial roles at Snow+Rock, Waterstones and Blacks.

Sean McKee, former Director of Ecommerce and Customer Experience, Schuh

Sean is a seasoned, detail-oriented ecommerce leader who is passionate about driving strategy and the day-to-day performance of volume online commerce. He progressed through a range of retail roles at Schuh, rising to Director of Ecommerce and Customer Experience in 2016. In July of this year he took up a new role as Director of Ecommerce at Candle Shack.

Sean Malkin, UK Account Strategist, Criteo

Sean leads the UK account strategy team within Criteo, a global leader in commerce marketing. An adtec specialist, he has worked with some of the UK’s largest retailers and agencies, helping them to deliver support to drive ecommerce success for the company’s core retail and travel clients.