TikTok has become the ‘front door for beauty’, says Estée Lauder Companies exec
TikTok has become the “front door for beauty” as many brands turn to the platform to connect with the younger consumer, according to an Estée Lauder Companies exec.
During a panel talk at the World Retail Congress (WRC), Estée Lauder companies president of EMEA, UK, Ireland and emerging markets Nadine Graf said brands are now turning to the social media platform to reach younger consumers.
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