Holland & Barrett investing in AI to improve operations and customer experience

Exterior of Holland & Barrett store

Holland & Barrett is keen to invest in generative AI and plans to use it on a trial basis.

At the Amazon Web Services (AWS) summit, chief data officer Dobo Radichkov told Retail Week the health retailer has a “few use cases” for generative AI it is looking to trial.

He said the company is already investing heavily in the technology powered by AWS, and is currently using it to improve the customer experience and internal operations.

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