The purpose of the retail store faced an overhaul as the pandemic caused many shops to shut for months, with customers having no choice but to turn to online shopping.
A survey by Ofcom showed that online shopping sales in the UK rose 48% to £113bn during the pandemic but three years on, bricks-and-mortar stores are starting to thrive again.
To keep up with an ever-changing industry, many retailers are reinventing the function of a store from solely being a physical point of sale to something that is heavily involved in advertisement, supply chain, marketing and delivery.
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