How retailers are creating the best in-store experiences

Sports Direct Manchester Flagship4

The purpose of the retail store faced an overhaul as the pandemic caused many shops to shut for months, with customers having no choice but to turn to online shopping.

A survey by Ofcom showed that online shopping sales in the UK rose 48% to £113bn during the pandemic but three years on, bricks-and-mortar stores are starting to thrive again.

To keep up with an ever-changing industry, many retailers are reinventing the function of a store from solely being a physical point of sale to something that is heavily involved in advertisement, supply chain, marketing and delivery.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.