How retailers are creating the best in-store experiences
The purpose of the retail store faced an overhaul as the pandemic caused many shops to shut for months, with customers having no choice but to turn to online shopping.
A survey by Ofcom showed that online shopping sales in the UK rose 48% to £113bn during the pandemic but three years on, bricks-and-mortar stores are starting to thrive again.
To keep up with an ever-changing industry, many retailers are reinventing the function of a store from solely being a physical point of sale to something that is heavily involved in advertisement, supply chain, marketing and delivery.
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