Will the metaverse ever be a viable channel for beauty retailers?
In a week-long celebration of the beauty industry, creative agency Cult London set up the inaugural Metaverse Beauty Week (MBW), from June 12-17, on web3 platforms like Spatial, Roblox and Decentraland and a few in-person events hosted at Flannels.
In an industry where touch, feel and smell heavily influence consumers’ decision making, the idea of a beauty week held almost entirely on the metaverse seemed bizarre.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.