Will the metaverse ever be a viable channel for beauty retailers?
In a week-long celebration of the beauty industry, creative agency Cult London set up the inaugural Metaverse Beauty Week (MBW), from June 12-17, on web3 platforms like Spatial, Roblox and Decentraland and a few in-person events hosted at Flannels.
In an industry where touch, feel and smell heavily influence consumers’ decision making, the idea of a beauty week held almost entirely on the metaverse seemed bizarre.
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