Sainsbury’s extends Nectar Prices to fresh fruit and vegetables

Sainsbury’s customers will now be able to get Nectar Prices on products such as strawberries, easy peelers, Taste the Difference vine tomatoes and avocados. They will also be able to get up to half price on apples and Taste the Difference Jersey Royal potatoes.

For the first time, Nectar Prices will also be available on a selection of branded ready meals, such as wasabi chicken katsu with rice and Charlie Bigham lasagne.

The inclusion of fresh fruit and vegetable categories means Sainsbury’s has now expanded Nectar Prices to include over 2,800 products since it launched in April.

Sam Burston, director of Nectar and loyalty at Sainsbury’s, said: “We’re always looking for new ways to provide great value to our customers all year round, helping customers make their money go further.

“With new offers now available on fresh produce and ready meals, shoppers can access lower prices on a wider range of essential everyday items. We’re delighted that Nectar Prices has proven popular with our customers so far, and we’ll continue to expand it further in the future.”