Sainsbury’s unveils Nectar Prices across new categories

Sainsbury's products on a supermarket shelf

Sainsbury’s has expanded its new Nectar Prices initiative across new categories, offering discounts on branded dairy and bakery products.

The grocery giant said the changes introduced today had taken the total number of products covered by Nectar Prices to more than 900, with “household favourites” such as Philadelphia cheese and Yeo Valley milk range being added.

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