Sainsbury’s has expanded its new Nectar Prices initiative across new categories, offering discounts on branded dairy and bakery products.
The grocery giant said the changes introduced today had taken the total number of products covered by Nectar Prices to more than 900, with “household favourites” such as Philadelphia soft cheese and Yeo Valley milk ranges being added.
Other new products added today include Cathedral City mature cheese (£4.75 down to £2.75) and Lurpak 500g butter (£5 versus £3.25 Nectar Price).
Nectar Prices, which only launched in April, now incorporates products across health and beauty, confectionery and snacking, beers, wines and spirits, household, baby and pet care, and Sainsbury’s own-brand lines, including Taste the Difference and By Sainsbury’s, are also in the scheme.
At the time of launch, chief executive Simon Roberts said: “We are delighted to launch Nectar Prices, which will help millions of our customers save more on every trip to Sainsbury’s. There is much more to look forward to, we will keep refreshing Nectar Prices and increasing the variety of products on offer.
“It gets better — Nectar customers who shop in store with SmartShop will receive extra personalised value with Your Nectar Prices, bringing them the best prices on their favourite products. Our customers really are at the heart of every decision we make and we hope they find that Nectar Prices is an exciting way to bring them consistently great value all year round.”
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