Aldi and Lidl gain 800,000 extra shoppers

Composite image of Aldi and Lidl stores

Aldi and Lidl have secured a further 800,000 customers despite rival supermarkets announcing rounds of price cuts to retain customers.

Nearly two thirds of UK shoppers purchased items from the two discounters in the past four weeks, according to new figures from consumer intelligence company NIQ.

The data comes despite major supermarkets slashing prices on essential items to lure customers back from discounters.

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