Zalando ‘boosts green credentials’ with sustainability initiative

Skassa, Marta Zalando Tech 2019

Zalando is aiming to do more on sustainability issues by launching a feature on its website that will only suggest items from sustainable retailers.

During Zalando product manager Marta Skassa’s talk at the Retail Week’s Tech. festival, she unveiled that the new “green credentials are on their way”.

As well as working on its sustainability issues, Zalando has also been working with its customers to gather feedback to enhance the user experience and help them with their shopping journey.

“Following customer feedback, we found customers struggled most with combining different items to make a new outfit,” Skassa said.

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