Zalando ‘boosts green credentials’ with sustainability initiative

Skassa, Marta Zalando Tech 2019

Zalando is aiming to do more on sustainability issues by launching a feature on its website that will only suggest items from sustainable retailers.

During Zalando product manager Marta Skassa’s talk at the Retail Week’s Tech. festival, she unveiled that the new “green credentials are on their way”.

As well as working on its sustainability issues, Zalando has also been working with its customers to gather feedback to enhance the user experience and help them with their shopping journey.

“Following customer feedback, we found customers struggled most with combining different items to make a new outfit,” Skassa said.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.