Simply Be is launching a TV advert today featuring its new designer, model Kelly Brook, ahead of her debut collection with the plus size retailer.
The advert gives viewers a glimpse behind the scenes of a fashion shoot, with the opening scenes showing a trio of models posing for a camera with an aspirational feel and up-beat music.
A ‘real moment’ then injects fun into the scene, such as one of girls beginning to dance goofily. The advert ends with Brook, whose debut collection launches with Simply Be tomorrow, encouraging viewers to “keep it real” with the hashtag #SimplyBeReal displayed on screen.
The #SimplyBeReal campaign also features size 16 model Candice Huffine who has appeared in the new Pirelli calendar and has graced the covers of Italian Vogue.